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Adam Beyer became dedicated
to the fascinating world of rhythm early on. After playing the drums
as a teenager his obsession turned to the decks. In 1990 he bought
his first set of turntables and started spinning a wide range of hiphop,
hiphouse, acid and techno at local parties and clubs. Beyer soon learned
how to blend his sets in a thoughtfull and highly focused way, a talent
that has now developed into his trademark style. In 92 Fellow school
friend Peter Benisch introduced Beyer to the sampler, a year later
they got their first record deal with New York based Direct Drive. After finishing
school in 1995, Beyer started work at the Planet Rhythm record store while releasing
some tracks under a variety of names and continually djing all over Scandinavia.
Adam Beyer sites Drumcodes 1 (Planet Rhythm 1995) as the first
record to define his style; hard, percussive and loop oriented.
This 12" names Beyer's future label and was soon followed by his critically
acclaimed debut album Decoded (Planet Rhythm 1996). His need to
create the perfect dj tool gave rise to the launch of the Drumcode label allowing
him total musical freedom. The label«s strong concept and
high production levels meant it enjoyed immediate success. After six releases Beyer
launched his second label Code Red focusing on a slightly softer
side of techno. Code Red finished with its 10 th and final release Stand
Down (Code Red 1999) which was a compilation of remixes from various
international artists.
His production skills soon brought Beyer to the attention of djs
worldwide and global bookings soon followed. His meteoric rise has
been cited as one of the catalysts for Swedish techno's current influence.
He pinpoints the Stockholm sound as being closely linked to his
network of friends in the city aswell as the triumvirate of himself, Joel Mull and
Cari Lekebusch. After many releases and remixes on various labels
he launched the second album Protechtion (Drumcode 1999). While the market was being
flooded with monoton loop oriented techno Beyer worked on strengthening the arrangements that characterised his earlier works,
aswell as adding melodic strings. Still with a clear focus on the
dance floor.
The same year Adam Beyer and Cari Lekebusch linked up to create
a stunning live act first witnessed in London to instant acclaim.
The act created the intense feeling of a creative dj set while the duo played
back to back mixing their production styles.
As Drumcode has focused on Swedish artists, with Remainings III
(Drumcode 2001) Beyer launched a new limited series. Halfseries
(ie 20.5) includes remixes from international artists aswell as up and coming
Swedish producers. The series contains ten releases and a final
compilation.
In 2002 Beyer decided to create a new label, Truesoul, which would
allow more space for a wider range of influences. Truesoul started
as a closed internet discussion with friends in Stockholm. The group
was founded by Henrik Fagerberg. The new label profile was created
by Magnus EckhŽll at the Stockholm based design studio Polygon, who is
also doing the artwork for the music covers. Truesoul is influenced
by twenty years of listening to electronic music and will focus on conceptual
projects and full length albums.
Adam Beyer«s focused djing and uncompromising production
style has brought him to the global arena of techno, continually
playing clubs and releasing records all over the world. Despite his young age, Adam
Beyer has become one of techno's leading figures.
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